I’ve been interested in art and technology from a very young age. Upon receiving my BFA in graphic design, I’ve used these skills in the public sector for the past 10 years as a way to efficiently communicate marketing and messaging to the residents of San José through principals of sound graphic design. However, the need for me to create never ceased and pushed me to pursue an MFA of digital media. This new path has allowed me to further explore the intersections of art, technology and the Chicano culture. As a professional and conceptual artist, I find myself walking a wide line between public service communications and conceptual art creation. Quite an interesting place to be, to say the least.
Subcultures, community identity and ethnic associations are at the root of Americana. Often cast aside and stereotyped, these subcultures provide a rich and undeniable presence in mainstream pop culture. Through the use of emerging technologies married with obsolete form, I regenerate an aesthetic experience of these subcultures. Every artwork I create embodies the style, look and feel of a bygone era, staying true to the aesthetics. From the reconfiguring of a 1940′ slide projector to 8-track tapes, I strive to be as true to the technology of the period as possible while incorporating new modes of technology to serve my New Media intentions.
I am a Chica-New Media artist, priding myself as a creator and an aficionado of the obsolete – using personal experience and cultural identity as a framework for my artistic expression.